Google advertising tools - cashing in with AdSense, AdWords, and the Google APIs
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منابع مشابه
Comparing Apples and Oranges: Two Examples of the Limits of Statistical Inference, With an Application to Google Advertising Markets
Bad experimental situations are often a source of great statistical puzzles. We are going to describe an example of this sort of situation using what one author observed while watching a few different companies using the Google AdSense and AdWords products. The points we argue will be obvious to statisticians – in fact, they are actually elementary exercises. We will show that the measurements ...
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